Custom Jewelry Design

Water Street Jewelers provides a state of the art design shop with years of experience in jewelry design. If you can dream it, we can create it.

With a background in the arts and a well versed career as a jewelry industry professional. Daniela Balzano, our master jeweler, understands what it means to create a unique piece that fits the needs and style of her clients.

We look forward to bringing our passion for transformation to your new custom pieces.

Design consultations are by appointment only.

Consultations are 30 minutes per person. If you feel you need more than 30 minutes to discuss your design, please schedule additional time at the time of booking.

Custom Diamond Earrings

What can I repurpose?

We love helping you transform outdated, vintage or heirloom pieces into something new! We can repurpose your existing gold, diamonds, gemstones and pearls. Creative vision is our specialty...we look forward to transforming your pieces into something you'll cherish for many years to come!

What is The Process?

At your appointment, we will discuss design ideas and materials. Please bring any jewelry you would like to repurpose to your appointment for review. Daniela will sketch your new piece at the appointment for your approval. Please allow 4-6 weeks for your custom design to be completed

The Daniela Ring

What is The Cost?

Each custom design is unique and costs vary depending on the materials used and the amount of labor involved. The majority of our projects are in the $1000-$3500 range. We are happy to use your existing stones or gold when creating your custom design to help with the cost.

★★★★★

Water Street Jewelers is amazing! They always have amazing jewelry to chose from! A gift for everyone!!! And Daniela can work her magic on any piece of jewelry! We are working on a special piece for my daughters sweet 16 that I can’t wait to see what she creates!!!

Minetta V.
Connecticut
★★★★★

Daniela is an amazing artist and wonderful person. She has designed two pendants for me so far and puts her heart in every piece of jewelry she designs.

Antonella V.
Guilford, CT
★★★★★

Voted Best on the Shoreline—fantastic customer service and a large range of prices. Also Daniela is an artist and does amazing custom work. I brought in a couple of pieces I don’t wear anymore and she made me a gorgeous pendant. Love it!

Linda E.
Connecticut
★★★★★

Beautiful store! There truly is a piece of jewelry for every occasion. Daniela’s creativity is incredible. Schedule a meeting to discuss custom designs, you won’t regret it!!

Giana V.
Medford, MA
★★★★★

Go see Daiella she’s very friendly and knowledgeable, This custom ring is absolutely gorgeous!

Custom Design Sapphire Ring
Kelly C.
Connecticut
★★★★★

Daniela Balzano turned my mother's ring into a beautiful pendant for her granddaughter. So beautiful! Thank you, Daniela. You're the best!

Antonella V.
Guilford, CT
★★★★★

Well, today was the day I got to go pick up the piece of jewelry that Daniela made for me. And, I was absolutely chuffed. It is one thing to have a vision, see it on paper... another to actually hold it and look at it and ultimately, wear it. There is no doubt I have an original and NO doubt that it is infused with love and light by Daniela herself. When you meet her, you will know exactly what I mean. I had the two stones (London Blue topaz and orange sapphire- the chain is mine); she crafted this from sterling silver and 14kt gold. Her talent is undeniable, her Team is first-rate and her prices are very reasonable. How lucky am I?

Mikey D.
Connecticut
★★★★★

My sister and I have been in their twice with family jewelry and was not sure what to do with it. I have never met anyone so passionate about all kind of jewelry and it’s history. She really took the time to get to know us. So artistic and loves what she does. I would highly recommend Water Street jewelers

Cathy L.
Connecticut